OFC Launches 16 Days of Activism Campaign in Support of Ending Violence Against Women

Advocating Change Through the Power of Football

The Oceania Football Confederation (OFC) embraced a sea of orange today to mark the International Day for the Elimination of Violence Against Women. This initiative kicks off the global 16 Days of Activism campaign, designed to challenge and eradicate violence against women and girls.

Photo credit: OFC Media

A Global Movement with Local Impact

The 16 Days of Activism runs annually from November 25, coinciding with the International Day for the Elimination of Violence Against Women, through December 10, Human Rights Day. The campaign uses the color orange to symbolize a brighter future free from violence.

This issue is particularly urgent in the Pacific region, where approximately two-thirds of women are affected by gender-based violence. OFC recognizes the vital role its football community can play in addressing and combating this pervasive human rights violation.

Football as a Catalyst for Change

With the support of partners like UN Women Pacific, the Australian Government, and the European Union, OFC is launching a digital campaign throughout the 16 days. This initiative, titled 16 Ways to Act in Football, aims to inspire and educate participants to challenge violence through tangible actions within football clubs and communities.

Maria Rufina, the Solomon Islands Football Federation’s Social Responsibility Manager, emphasized the importance of this campaign during the recent OFC Women’s Football Conference in Aotearoa New Zealand.

“This platform allows us to use our voices to engage male allies, raise awareness about the campaign’s purpose, and encourage proactive steps toward ending violence against women,” she said.

Rufina also highlighted how such initiatives empower individuals to seek help and access vital resources:
“Awareness campaigns make people brave. They reassure victims that organizations and referral services are available to assist them.”

Engaging Male Allies to Drive Change

A significant portion of OFC’s digital audience comprises men under 45—key stakeholders in the mission to end gender-based violence. The campaign not only calls upon these individuals to act but also showcases male allies within the confederation who are already championing the cause.

Through this initiative, OFC will promote educational resources, celebrate collective efforts across the football community, and inspire meaningful change.

16 Ways to Act in Football

The campaign began with a simple yet powerful action:

Day 1, Action 1: Wear orange to show your commitment to ending violence against women.